From SoCalCallengers.com:

Burbank – Dodge corporate hosted the Dodge Challenger event entitled, ”Bad Boy meets Big Boy” at the famous Bob’s Big Boy in Burbank, Ca. on December 18th, 2009. The event, which featured Dodge special edition and new colored Challengers as well as custom Challengers, drew thousands of Mopar enthusiasts. SOCAL Challengers attended by personal request from Dodge and brought seventeen members to help fill the parking lot. SMS attended with two of their specialty Challengers and Hurst brought one of their specialty Challengers as well. The centerpiece of the event was a widebody Challenger project car that was driven in by Jay Leno. The event was covered by AutoWeek and the local press.